International Cooperation

Motorsport has always been more than competition — it’s a universal language.
Across borders and generations, it unites people through innovation, teamwork, and passion.
At EB New Generation, we believe this global energy can do more than entertain — it can educate, connect, and inspire collaboration among the youth of the Americas.

Through the Motorsport for Humanity initiative, we promote cultural and educational exchange between young people from different countries, turning every race into a bridge of understanding.

A Bridge Between Nations

In an increasingly divided world, sports remain one of the few arenas where diversity becomes strength.
Motorsport brings together participants from across the continent — engineers, riders, mechanics, students, and innovators — all working toward the same goal: precision, excellence, and progress.

This collaboration goes beyond the track.
It creates shared values — discipline, teamwork, empathy — that extend to classrooms, communities, and industries throughout the Americas.

When engines start, borders disappear — and cooperation begins.

The Power of Exchange

Every year, thousands of young people engage in educational programs, cultural missions, and cross-border partnerships through sports.
Studies show that international collaboration enhances innovation by over 40% and significantly improves leadership, communication, and creative problem-solving skills in young participants.

By using motorsport as a learning platform, we open opportunities for:

• Knowledge exchange in technology, mechanics, and sustainability.

• Development of communication and leadership across different cultures.

• Building networks that strengthen both human connection and innovation.

These exchanges prepare young people not only for success on the track — but for leadership in the world beyond it.

One Continent, Shared Vision

From North to South America, each country contributes its culture, talent, and creativity.
Together, they form a living network of collaboration that mirrors the diversity and unity of our hemisphere.

Our mission is to create a continental community of purpose, where competition inspires cooperation, and where every young person — regardless of background or nation — has the chance to learn, share, and grow.

The future of motorsport is not about who races faster, but how far we can go together.

Why It Matters

• The Americas represent more than one billion people across 35 nations, sharing a vast cultural and technological landscape.

• Yet, opportunities for international youth collaboration remain limited.

• By linking education, culture, and motorsport, we give young people a platform to dream beyond their borders and work toward collective progress.

This is how innovation becomes human — and how sport becomes a vehicle for unity.

Join the Continental Vision

We invite governments, educational institutions, private sectors, and motorsport organizations to collaborate with us in building this network of cooperation and growth.

Together, we can redefine the meaning of competition — transforming it from rivalry into connection, and from passion into purpose.

“The greatest power of motorsport isn’t found in its machines, but in its people —
in the ideas, courage, and collaboration that make progress a shared race for all.”
— Jorge Omar “Cachi” Cusanelli
Vice President, EB New Generation
Director of International Motorcycling & Motorsport Programs