Road Safety & Education

Road safety doesn’t begin on the track — it begins in the mind of every driver.
At EB New Generation, we believe that true champions are not defined by their speed, but by their responsibility. Through our Motorsport for Humanity initiative, we are using the excitement and influence of motorsport to inspire a new culture of awareness, respect, and care for life on the road.

A Global Challenge

Every year, road traffic accidents take the lives of over 1.3 million people worldwide, according to the World Health Organization (WHO).
More than half of these deaths occur among pedestrians, cyclists, and motorcyclists.
In the Americas alone, over 150,000 young people lose their lives annually in preventable road incidents — making road crashes one of the leading causes of death for individuals aged 5–29.

These are not just numbers — they are families, futures, and communities forever changed.

Why It Matters

Road safety is not simply a matter of law enforcement — it is a matter of education, culture, and collective responsibility.
By engaging with drivers, young people, schools, and communities, we can help shape behaviors that prevent tragedy before it happens.

Our mission is to remind every person behind the wheel that:

• Awareness saves lives.

• Discipline is a form of respect.

• Every small decision matters.

Whether on the racetrack or on city streets, the principles are the same: focus, empathy, and responsibility protect lives.

The Power of Education

Studies show that comprehensive driver education and public awareness campaigns can reduce accident rates by up to 30%.
When young people receive early education about safe driving, risk perception, and mindfulness, they are three times less likely to engage in dangerous behaviors such as speeding or distracted driving.

At EB New Generation, we believe that if racing teaches precision and respect for limits, those same values can reshape the way society drives.
Our vision is to turn motorsport into a platform for awareness and learning — a way to reach hearts, not just finish lines.

A Continental Commitment

From California to Buenos Aires, from Mexico City to Santiago, the message is the same:
safety is a shared responsibility.
Through partnerships with local authorities, educational institutions, and community leaders, EB New Generation aims to expand a unified message of road awareness across the Americas.

Our goal is to inspire individuals and institutions to see safety not as a restriction, but as a commitment to life — a commitment that transcends borders, languages, and generations.

Join the Movement

Every accident prevented is a life saved. Every moment of awareness is a victory.
We invite governments, educators, brands, and communities to join us in building a future where every journey begins — and ends — safely.

“Racing has taught me that true control starts before the engine does — in the awareness of one’s own responsibility.”
— Jorge Omar “Cachi” Cusanelli
Vice President, EB New Generation
Director of International Motorcycling & Motorsport Programs