Jorge Omar Cusanelli is a 60-year-old Argentine, also known as “Cachi”, who serves as the Vice President of EB New Generation and Director of International Motorcycling and Motorsport Programs. He is an entrepreneur involved in the organization of sporting events and commercial activities.

• Motorcycle Racing Career: "Cachi" excelled in the world of motorcycling, participating in various competitions and earning recognition for his skill and dedication. He was the Argentine SBK Champion in 2001.

• International Development (2015): In 2015, he founded the Institute for the Promotion and Development of American Motorcycling (IPDMM). Recognizing the global impact of the event, he traveled to Italy to meet with FIM and DORNA's Carmelo Ezpeleta to transform the Institute into a global organization. (Handle: @ipdmm)

• Grand Prix Events (2015 & 2016): He was the main promoter of the 2015 Pan-American Grand Prix and the 2016 Grand Prix of the Americas, both held at the Termas de Río Hondo Circuit. His key role involved the logistics and promotion of motorsports, culminating in an event that brought together 161 riders from different countries. Significantly, he developed the first-ever women's-only calendar, a major milestone in American motorcycling.

• USA Race Team School (2017): In 2017, he traveled to the US and established the USA Race Team School with the core purpose of exchanging sports scholarships among riders from various countries around the world.

• Entrepreneurship and Talent Development: Following his career as a rider, "Cachi" has been working on projects related to motorcycling, demonstrating long-term planning to foster talent in the sport. His goal is to ensure that no talented young rider misses the opportunity to develop in this wonderful sport. * To achieve this, he created the Argentina Race Team School (ARTS) (@oficialarts). * The school operates under the valuable direction, supervision, and enhancement of Chicho Lorenzo (father of Jorge Lorenzo, three-time MotoGP World Champion). * He also presented the youth motorsports inclusion project to Pope Francis himself.

• "Motorcycling Program for Youth": This program is an initiative designed to give students at our school the opportunity to learn about motorcycling in a safe environment. Through this program, young people can develop riding skills, acquire technical knowledge, and promote awareness of road safety and responsible motorcycle operation.

• Interviews and Appearances: He has been interviewed on several occasions, where he shares his experience and vision regarding motorcycling and its evolution.

• Current Activities: He currently organizes various motorcycling events.